It’s been a series of staggering highs and unexpected lows. North American automotive sales have shifted with each month - reflecting the trends of budget-conscious consumers and highlighting weaknesses within every brand. Ford was no exception, with its signature Mustang and Fusion revving over rocky roads. These popular platforms failed to generate the wanted numbers, and profits stumbled.
Power remains the cornerstone of the Ford F-150. With each generation comes staggering capabilities - with every payload increased and every long-haul extended. This truck is meant to perform.
There’s a rumble down the road. It comes with steady power, cracking the pavement and shaking the ground. Those heading to the 2016 SEMA show all turn, awe-struck by the shadow that’s rolling ever-closer. It’s massive; it’s ferocious; it’s... a Ford F-150.
The results are in. Throughout the year, drivers have waited in anxious anticipation - wondering if the 2017 F-150 would provide much-needed efficiency. Ever-rising fuel prices and ever-hectic miles created a need for enhanced performance, and pick-up fans demanded more from their platforms than mere power.
Everything’s bigger in Texas. This mantra shapes the American South, with super-sized products flooding the market and equally super-sized expectations accompanying them. Consumers crave massive performance.
