Within the Ford headquarters is a long corridor - flanked by glass-bottom cases, each stuffed with trophies. Throughout the decades, the brand has secured thousands of accolades.... and, with the release of the 2017 F-150, they’re about to earn one more.
Convenience will soon define the hybrid market. The F-150 - which is being transformed into a dual-motor powerhouse, blending V6 precision with sustainable technology - will receive a new bed design, allowing drivers to quickly reach their cargo.
With each year comes innovations. Automotive engineers fuse their platforms with the latest in performance technology - ensuring that every coupe, convertible, and pick-up connects consumers to the upgrades they deserve. A recent J.D. Power assessment, however, proves that a new-school mentality isn’t always a substitute for old-school reliability.
Bigger truly is better. This is the mantra shouted by Ford - with its 2017 Super Duty now fused with wide fenders and an extended wheelbase. This is no longer a mere pick-up. It’s instead the next-generation of performance.
With the announcement of the 2018 F-150 came a series of exclamations - all bemused, amused, and more than a little surprised. The beloved F-Series platform would boast a PowerStroke engine, delivering diesel efficiency and enhanced MPG ratios. Pick-up fans were (understandably) delighted.
