2017 will be the year of efficiency. Recent rumors report the impending arrival of Ford’s next-generation F-150 - which will feature a diesel engine. News of this engineering change was originally met with considerable skepticism from critics. The consumer response to other economical pick-ups (such as Chrysler’s RAM) has, however, favorably turned the tide.
The new year brings endless resolutions - some reasonable, some improbable, and some never destined to be more than words. For 2016 Ford made a promise to provide drivers with exceptional power. The release of the F-150 Raptor turns that promise into a reality.
Efficiency isn’t an oft-used description for the Ford F-150. Consumers and critics celebrate its power, its performance, and its best-in-class trailering. Economy, however, is rarely considered.
Few marques prove as enduring as Harley Davidson. Since 1903 this manufacturer has dominated North American highways, delivering V-Twin engines and signature Hog styling. It’s survived decades of economic uncertainty, transitioning from the Great Depression of 1929 to the Great Recession of 2007; and its dynamic platforms have made it one of the most popular brands in the world.
2015 was the year of the F-Series. Anchored by tremendous F-150 sales, this Ford line-up dominated dealerships and charts alike, roaring past the competition to a staggering 780,354 units.
Power, performance, precision - these are the words offered by critics and drivers alike when describing the F-150. Ford’s signature truck is lauded for its exceptional towing and all-terrain adaptability. It’s become North America’s definitive pick-up.
For more than three decades, the Ford F-Series has dominated the North American market. This line-up of pick-up performers has generated extraordinary sales, effortlessly revving past the competition. It will soon do this again - thanks to the efforts of the 2015 F-150.
Atop Mount Ford sits the F-150 - the only pick-up able to scale treacherous sales curves, dominate rocky marketing campaigns, and ascend consumer verticals. This truck has reigned supreme among the North American market for more than 30 years. It’s created a high standard in performance.
