For more than three decades, the F-Series has dominated the North American charts - resonating with consumers and igniting strong sales. Critical claim, however, has occasionally proven scarce. The F-150 hasn't always connected with analysts and assessors.
In the wake of the Volkswagen scandal - in which the company falsified diesel emission reports and deliberately misled consumers about the extent of their carbon footprints - trust seems impossible. Drivers stare warily at supposedly economical cars, wondering if they too will be revealed as frauds.
2017 will be the year of efficiency. Recent rumors report the impending arrival of Ford’s next-generation F-150 - which will feature a diesel engine. News of this engineering change was originally met with considerable skepticism from critics. The consumer response to other economical pick-ups (such as Chrysler’s RAM) has, however, favorably turned the tide.
The new year brings endless resolutions - some reasonable, some improbable, and some never destined to be more than words. For 2016 Ford made a promise to provide drivers with exceptional power. The release of the F-150 Raptor turns that promise into a reality.
Efficiency isn’t an oft-used description for the Ford F-150. Consumers and critics celebrate its power, its performance, and its best-in-class trailering. Economy, however, is rarely considered.
Few marques prove as enduring as Harley Davidson. Since 1903 this manufacturer has dominated North American highways, delivering V-Twin engines and signature Hog styling. It’s survived decades of economic uncertainty, transitioning from the Great Depression of 1929 to the Great Recession of 2007; and its dynamic platforms have made it one of the most popular brands in the world.
2015 was the year of the F-Series. Anchored by tremendous F-150 sales, this Ford line-up dominated dealerships and charts alike, roaring past the competition to a staggering 780,354 units.
