The Future Of Tough Takes On The World

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The Future Of Tough Takes On The World
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Novlan Bros.Ford

(Posted on Apr 9, 2015 at 02:54PM )

The Future Of Tough Takes On The World

by Ammar Khan

Social Media Manager / Ford Blog Editor

@ammar_ammar
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When it comes to the all-new 2015 F-150, youâ€™ve already seen it perform unbelievably well in lab tests, and real world tests. Youâ€™d think thatâ€™d be enough, but come on; itâ€™s the F-150 â€“ we wanted to show you what this truck can really do. So where do you take the Future of Tough to really push the bar? To a world of perpetual freezing temperatures and smothered darkness. We took the 2015 F-150 to the Canadian Arctic Circle and put a search and rescue volunteer and a professional dogsled trainer behind the wheel.

When Search and Rescue volunteer Lorne Browne travels for supplies from Inuvik to Whitehorse a couple times per year, heâ€™s travelling on some of the roughest roads in Canada, often in 24-hour darkness and below freezing temperatures. He needs to rely on the fact that his vehicle is going to get him there safe and sound. Without the help of city streetlights along the rural roads, darkness heightens the risk. But the 2015 F-150â€™s available class-exclusive quad beam LED headlamps illuminate the road ahead. Along with the new box lighting system, the new tailgate step and the fact that the truck also doubles as a mobile command centre able to power computers, smartphones and GPS systems, the world of dark doesnâ€™t stand a chance. - See more at: http://blog.ford.ca/2015/04/02/the-future-of-tough-takes-on-the-world/#sthash.755IQE16.dpuf

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