With the end of October comes a series of numbers - those third-quarter margins and year-to-year comparisons. Automotive brands reveal this successes (and failures) to the world, and black ink charts out every profit.
Thanks to the venerable F-Series, Ford has managed to snag most of those profits for itself.
According to The Detroit Free Press, Ford has just unveiled its third-quarter earnings - and they far exceed expectations. The brand's worldwide revenue rose to a staggering $36.5 billion, while its stock shares soared 39 cents. This represents a pre-tax profit of more than $2 billion - allowing the Big Blue Oval to easily best its competition.
What caused such a sudden margin rise? Critics attribute the release of the 2018 F-Series. This half-ton collection (anchored by the F-150 and F-250) has struck a V6 chord with drivers, with each truck yielding a $2,300 profit per sale. This - when coupled with the leap in performance package purchases - has allowed Ford to grow its overall revenue and silence any detractors.
The 2018 F-Series has bolstered the Big Blue Oval, delivering record-breaking sales for the year. We anticipate that this trend will continue when the fourth quarter arrives - with drivers seeking best-in-class trailering, performance, and speed.
