When Ford announced the arrival of its 2015 F-150, critics and analysts shared doubtful stares - all curious to see how high the tallies would be, all wondering if the aluminum gambit would prove successful. There was much at stake for this pick-up’s performance.
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Early reviews were strong. Early sales, however, were not. The F-150 struggled to find its audience, with limited production options and customer confusion undermining its success. It didn’t rev to the top of the charts. It instead stalled in the middle, leaving many to question whether it could reclaim its position as North America’s favorite truck.
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The Detroit Free Press finally has an answer for that question - yes. The news source reports that the F-150 has finally stabilized its production schedule and regained traction among the charts, earning a 5% increase in August. This total (which translated to approximately 71,332 total units) was the highest Ford has posted since 2006, and it also launched the company’s overall profits up an impressive 6%.
Why is this so important? The F-150’s radical shift from steel to aluminum caused much concern during its initial release, with many wondering if it could maintain the necessary power, performance, and consumer appeal. With sales finally rebounding, Ford can now trust in its design choice and push forward.
We can’t wait to see what happens next!
To learn more about the F-150 contact us today.
