Few marques prove as iconic as the F-Series. Since 1948 this Ford line-up has delivered best-in-class value to drivers, combining V8 performance with enhanced payloads. It’s served as both a light-duty and heavy-duty platform, and its adaptability proves perfect for work or play.
In the wake of the Volkswagen scandal - in which the company falsified diesel emission reports and deliberately misled consumers about the extent of their carbon footprints - trust seems impossible. Drivers stare warily at supposedly economical cars, wondering if they too will be revealed as frauds.
Few marques prove as enduring as Harley Davidson. Since 1903 this manufacturer has dominated North American highways, delivering V-Twin engines and signature Hog styling. It’s survived decades of economic uncertainty, transitioning from the Great Depression of 1929 to the Great Recession of 2007; and its dynamic platforms have made it one of the most popular brands in the world.
Atop Mount Ford sits the F-150 - the only pick-up able to scale treacherous sales curves, dominate rocky marketing campaigns, and ascend consumer verticals. This truck has reigned supreme among the North American market for more than 30 years. It’s created a high standard in performance.
