It’s a massive cup - wide-bottomed and large-rimmed, filled to the brim with precious caffeine. The day will prove long and you won’t survive without a dose of sugar-sweet energy. This drink will sustain you through meetings and miles alike.
As you lean down to place it in the cup holder, however, an unfortunate truth suddenly emerges: the drink is too big for your truck’s tiny console. It simply won’t fit. You’re then faced with a long journey of one-handed driving and frustrated tears.
Ford believes this to be unacceptable. This is why it recently sought to redefine consumer convenience, creating a cup holder that could adapt to every need.
Auto Evolution reports that the 2017 F-150 will boast a new front-cabin configuration, with an innovative transformable cup holder. This option - which shifts from two to ten individual slots, depending on specific beverage requirements - delivers ease. The wide spaces, combined with customizable panels, ensure everyday value. They can effortlessly accommodate multiple 24 fl.-oz drinks to keep drivers hydrated and happy.
With the release of the 2017 F-150, Ford is promising a new wave of power and performance - and, with the addition of this customizable cup holder, it’s also offering convenience.
It’s a massive cup - wide-bottomed and large-rimmed, filled to the brim with precious caffeine. The day will prove long and you won’t survive without a dose of sugar-sweet energy. This drink will sustain you through meetings and miles alike.
