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Ford Unveils the All-New Redesigned Expedition

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(Posted on Feb 9, 2017 at 07:48AM )


It’s been a 10 year wait for the next generation of Expedition, but it’s finally here, and with a whopping 40 added features and technologies.
 
One of the biggest changes is to the actual body of the Expedition – Ford has continued the trend set by the F Series trucks and has announced that 2018 Expedition will have an aluminum body, making it much lighter than the previous version. This means that even though the new Expedition is 4 inches longer than the older version, it is almost 300 pounds lighter. Expedition is also getting a fresh new powertrain – the 3.5L Ecoboost V6 matched with the new 10-speed automatic to push out 400 hp and 480 lbs-ft of torque.
 


Big changes can be seen to the interior of the new Expedition as well. Passenger access to the 3rd row is made simpler with second row seats that can manually tip and slide forward, even with a car seat still attached. Inside tech includes Sync 3 which is compatible with Android Auto and Apple CarPlay. Sync Connect means that you can download the FordPass app on your phone and remote start, lock, or locate your vehicle from anywhere. The new Expedition also features in-vehicle WiFi that can support up to 10 devices and extend up to 50 feet from the vehicle. The new Expedition also gets all of the latest and greatest safety features found on other Ford vehicles, such as blind-spot detection, cross-traffic alert, lane keeping, and adaptive cruise control.


 
With Expedition sales increasing 74% in December and total SUV sales up 6%, it’s clear that large Sport Utility Vehicles are still in high demand in Canada. Expedition has always been a hot ticket item in Saskatchewan and Alberta, and we are confident that the 2018 version will leave the competition far behind. Be sure to contact our sales team for more information on the 2018 Expedition and to order yours.




 

Renovations Begin at Novlan Bros

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(Posted on Oct 27, 2016 at 02:59PM )


It seems like it was yesterday that the Novlan Bros team threw the big grand opening party celebrating the big move from Main Street East to 1st Ave and Highway 3. It's hard to believe that almost 20 years have gone by since then!! Even though our spacious new building was ahead of its time style wise in the mid 90’s, our time has now come to do some renovations to freshen it up and bring it into the 2016’s. 

First order of business – changing out the siding on the exterior of the building. The guys at Miners Construction made quick work of removing the old (not so) white stucco siding and trim from the exterior fascia.


Once the siding was removed, work began on the interior of the building. The entire automotive and agriculture sales staff had to move out of their offices to make way for the showroom renovation. In the picture below you can see that the cubicles have been removed and the ceiling torn down, and work will soon begin to remove the flooring tile. When completed, these offices will all be reconfigured.
A temporary wall has been placed to separate the showroom renovations from the rest of the offices.
Although we tried to time these renovations during the colder seasons when things are typically a bit slower, we still understand that things are a bit more cramped than usual, both inside and out. Thank you to our amazing staff and customers for being so patient during this time. We look forward to things being back to normal soon!
 

Novlan Bros Sales and Drive 4 UR Community

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(Posted on Jun 16, 2015 at 01:48PM )
Drive 4 UR School St Walburg Event

Novlan Bros Sales Teams Up With Ford to Support Local Schools and Non-Profits.


Fundraising for a school or non-profit community is not easy. Remember minor hockey or those extracurricular school trips? You were always facing the challenge of how to find ways to raise enough money to keep those clubs going. You would come home with ticket books or order forms, hitting up your entire social circle of friends and family and asking for donations. It definitely wasn’t easy.


Knowing the struggles communities face, Ford developed a program called Drive 4 UR School/Community. Schools or non-profits can raise extra funds by partnering up with a local Ford dealership to hold a one day test drive event. Everyone in the surrounding communities is encouraged to attend, and for every qualified test drive Ford donates $20 with an opportunity to raise up to $6000. Incredibly, Ford has raised over $20 million dollars for schools and non-profits through this program so far!

Novlan Bros Sales has teamed up with some great local schools and causes to help them raise funds to achieve some pretty incredible goals. Our first ever Drive 4 UR Community event was very close to our hearts – a group of Grade 12 students in our local Paradise Hill School had a dream to travel to Europe on an educational trip. Despite heroic fundraising efforts on their part, they were still far from their goal.

Fortunately, Ford had just announced the launch of the Drive 4 UR School/Community program, and the students jumped at the opportunity. They vigilantly got the word out to friends and family, and the community was buzzing with excitement about the opportunity to help the kids out, simply by driving a new Ford. The turnout was incredible and the fundraiser was a hit – the students raised over $5900 from test drives alone, not including the money raised by selling food and drinks. The trip to Europe had such a positive impact on their lives, and we were so happy to have been a part of that.

Novlan Bros Ford Cheque Presentation to Paradise Hill Travel Club

Since that event, Novlan Bros has branched out to other local communities to help other schools and organizations. Recently, we have teamed up with St. Walburg School and Turtleford School to help each community raise funds for new playground equipment for their children. Each community showed up strong, and Novlan Bros was able to help them raise over $6000 each!

Ford’s Drive program has had such a positive impact in our local communities, and we are thrilled for the opportunity to continue helping local kids and groups. However, we couldn’t do it without all the dedicated “test-drivers” – people in the community who contribute to the events and drive. Friday, June 19th is the Glaslyn Chamber of Commerce’s Summer Solstice party, and another great opportunity to help a neighbouring community by test driving a Ford. Check out our Facebook page for event info and updates. We hope to see you there!

If you are part of a school or non-profit and are looking for fundraising support, give us a call at the dealership at 877-344-4433 or email sales@novlanbros.com. We would love to learn more about how we can help your community or event.



 

 

What to do if you lock you keys in your vehicle.

(Posted on Jun 3, 2015 at 10:10AM )
WHAT TO DO IF YOU LOCK YOUR KEYS IN THE CAR


 
The odds are you’ll lock your keys in the car sometime, and those odds are on the increase. The American Automobile Association reports that it gets calls from more than 4,000,000 locked-out motorists every year. That’s up from 500,000 or less just a few years ago. The culprit, according to AAA, are keyless ignition and increasingly sophisticated electronic anti-theft systems.
 
With the harried holiday shopping season upon us, you might be even more likely to lock yourself out. Here’s what you can do to stay calm and get help on the way.
 
DIAL 911
Safety comes first; so don’t hesitate to call 911 if you think you’re in danger. In many cases, the police can unlock the car’s door. If they can’t, they will probably call a tow truck, which will be on your tab, of course. But at least you’ll be safe.
 
CALL FOR ROADSIDE ASSISTANCE
Here’s when those annual auto-club fees really pay off. AAA, Allstate, and other organizations that provide roadside service can quickly get you inside, though it could take a while for them to reach you. If you don’t subscribe to such a service, you might still be in luck. Most new cars come with roadside assistance during the basic warranty period. Your owner’s manual should have the details, but of course that’s locked in the car with the keys. The number to call might be posted on a window decal. If it isn’t, you can get the details by calling a dealership. To be prepared, you should store the number in your phone or write it down on paper and keep it in your wallet or purse. What if you don’t have a new car or you don’t belong to a service such as AAA? Ask about adding roadside assistance to your auto-insurance policy. Also, some major highways are patrolled by trucks offering emergency aid. Keep an eye out for one.
 
CALL A TOW TRUCK
If you have no free options, most towing services provide lock-out service. Call 411 for services in your area. Or text the words “tow service” and your location to GOOGL (46645). Normal text rates apply.
 
GET A TEMPORARY KEY
A dealer might be able to make you an inexpensive key that will open the doors (but not start your car) so that you can retrieve your permanent keys. You’ll probably need your vehicle identification number (visible through the lower edge of the driver’s-side windshield) and to prove that you own the car. Of course, you’ll also need a ride to the dealership.
 
KEEP AN EXTRA KEY HANDY
Stash a spare key in your purse, your wallet, or a well-hidden spot on the car. You can buy a small magnetic box that can hold a key and be placed on a car’s underside. Or leave a spare with someone who could rescue you.
 
BUY A CAR WITH BENEFITS
Some cars won’t lock with the power-lock button if the key is in the ignition and a door is open. Also, many vehicles from Ford, Lincoln, and Mercury have a door-mounted keypad that lets you tap in a code to unlock the door. If you drive a vehicle with a telematics system such as GM’s OnStar, Hyundai’s Blue Link, or Mercedes-Benz’s Mbrace, you can call a toll-free number to have your car remotely unlocked. Those systems also offer free apps that let smart-phone owners unlock the doors. Check automaker websites for compatible phones and specifics.
 
KEYLESS
If you have lost the key, things get more complicated. You’re going to need a locksmith. Expect to pay $200 and up for a replacement key. Keys for some higher-end models can cost several hundred dollars and you can buy them only through a dealer, who will need to program the remote for you. And that means an expensive trip to the dealer on a flatbed.

 

Self-driving cars vulnerable to cyberattack, experts warn.

(Posted on Jun 2, 2015 at 10:35AM )
Self-driving cars vulnerable to cyberattack, experts warn.

 
Hackers pose a real danger to self-driving vehicles, US experts are warning, and carmakers and insurers are starting to factor in the risk.
 
Expected on the road by 2020 or even sooner, driverless cars should have a wide range of cutting-edge technologies such as electronic sensors -- a group of cameras, radar, sonar and LiDAR (light detection and ranging) -- commanded remotely using software that senses road widths, identifies signs and even roadblocks.
 
But like connected vehicles and their onboard multimedia systems, these new self-driving technology elements -- which were meant to make the cars safe and reliable, could end up leaving them vulnerable to hacker strikes, according to US security firms Mission Secure Inc (MSi) and Perrone Robotics Inc.
 
A hacker recently boasted of having entered the electronic systems of the US jet he was traveling on, and of having changed its trajectory. He claimed he did so using the in-flight Wi-Fi system.


 
The two security companies, working with the University of Virginia and the Pentagon, have run tests that have shown they believe it is possible to hack into and disrupt the multi-sensor system.
 
One trial was to change how the car responded when it encountered an obstacle.
 
"One attack scenario forces the car to accelerate, rather than brake, even though the obstacle avoidance system (using LiDAR) detects an object in front of the car. Rather than slowing down, the car hits the object ... at high speed, causing damage to the car and potential threat to the life and safety of the passengers in the car under attack and in the car being struck," according to the report available on MSi's website.
 
"If an attack were carried out successfully, automobile manufacturers have no means of quickly gathering information for forensic analysis or to rapidly deploy additional protections to cars in response to new and evolving attacks," the report warns.
 
According to these experts, hackers penetrate the system through wireless connections.
 
MSi and Perrone Robotics, which are working on a system to counter cyber attacks, believe the situation poses "significant challenges and risks for the automotive industry, as well as to public safety."
 
Most of the carmakers gearing up their own autonomous car projects did not reply to update requests from AFP.
 
- Insurance premium reviews? -
 
But sources close to the industry say the chance of the system being hacked has been factored in throughout the manufacturing process.
 
Internet giant Google, for example, is believed to have a team of top programmers tasked with trying to hack into the software in their own self-driving prototype car, which is expected to get on-road testing within the next few months. Google declined to comment for this story.
 
US insurers are concerned about safety, and whether the new technologies can cut the risk of accidents happening.
 
This could force them to rethink their contracts and to recalculate premiums.
 
At first, premiums could rise because the price of self-driving cars will be high due to the cost of embedded technologies and repairs, insurer Nationwide told AFP.
 
But this could be partially offset by the wider use of vehicles decked out with accident-preventing technologies.
 
For State Farm, another US insurer, the big picture is what counts.
 
"As connected and automated vehicle technology reduces or eliminates some risks that drivers face today, new risks are likely to emerge. We are focused on the big picture -- how can we adapt to these changes and continue to deliver value to our customers," the company said in an email to AFP.
 
According to a source with a major US insurer, who requested anonymity, one of the key related issues down the road will be establishing boundaries, and responsiblities based on what carmakers say the car can or cannot do autonomously.
 
Google last month announced its self-driving prototype cars were ready to leave the test track and hit public roads in California, in a big step forward for its autonomous automobile program.
 

New Holland Agriculture - At the Forefront of Sustainable Farming

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(Posted on Jun 1, 2015 at 02:47PM )



Your sustainable farming partner
Since 2006, New Holland is established as the Clean Energy Leader for its active promotion and development of renewable fuels, emissions reduction systems and sustainable agricultural technology. New Holland offers the farmers of today and tomorrow the widest choice of accessible solutions that improve efficiency and productivity, whilst respecting the environment. Rooted in the belief that farmers can use technology to help them reduce their dependence on fossil fuels, the New Holland Clean Energy Leader® strategy is based on four key pillars Growing Energy, Efficient Productivity, Sustainable Farming and being a Committed Company.
www.thecleanenergyleader.com
 
 
Growing Energy
 
Fields of energy
We are all familiar with growing oilseed rape and sunflowers for biodiesel, or in even simpler terms, for energy. But how about transforming sugar beet and sugarcane into bioethanol, or unlocking the energy potential inside wheat or maize to power your farm? Short rotation coppice and grasses such as miscanthus are also packed full of energy waiting to be released. How about rejuvenating sugarcane stover or even old straw bales to produce energy? New Holland is also at the forefront of research to create a methane/ hydrogen hybrid tractor, as an intermediate step until 100% hydrogen powered machines are available. Moreover, methane powered tractors produce up to 80% lower emissions than their conventional diesel counterparts. What's more, methane can be produced on the farm, derived from biomass production. New Holland’s advanced and efficient products will support you with production and handling in this virtuous, carbon neutral energy production cycle.
 
 
Efficient Productivity
 
More productive farming. More efficient farming
Want to consign the age-old trade-off between environmentally friendly farming and productive agriculture to the history books? Then choose New Holland. If you are looking for tractors and harvesting products that are more productive whilst consuming less fuel, choose New Holland. If you want to reap the benefits of precision guidance which keeps your environmental credentials and productivity on track, choose New Holland. If you want productivity boosting features such as SuperSteer™ front axles, Auto Command™ continuously variable transmissions or IntelliCruise™ technology, choose New Holland. Or if you simply want to tread a little more lightly on the land where you farm, choose New Holland.
 
 
Sustainable Farming
 
Sustainable farming. Enhanced profits
The world’s rapidly expanding population means that farmers are under intense pressure to produce more to feed an ever growing number of hungry mouths. However, if you want to continue to keep productivity rates sky-high then it is important that the environment is kept in top condition to support you. By reducing the impact of farming on the agricultural environment, you ensure that it stays healthier for longer, and your children and their children will be able to farm the same land just as efficiently. Want more? Use advanced tools to calculate the impact your farm has and find ways to reduce it.
 
 
Committed Company
 
At the forefront of sustainable farming
The Clean Energy Leader® strategy influences every decision we take here at New Holland. It might be termed walking the talk or even leading by example, but what it really means is that we have put the Clean Energy Leader programme at the heart of our business, and it characterises what we do every day. From giving used parts a second lease of life, right through to reducing the environmental impact of our production, we are committed to safeguarding our planet to ensure that you can keep reaping the rewards of your hard work.

What to Test in a Test Drive

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(Posted on Jun 1, 2015 at 01:29PM )
What to Test in a Test Drive
 
Did you take your car out for a test drive before you bought it?
How long did you take it out for?
What did you check for when you took it out?



 
The test drive can be the deciding factor when it comes time to buy a new vehicle. It’s a decision you’ll live with for, presumably, a long time, so you’d best be sure you’re making the right one!
 
Unfortunately, some people base their purchase on a 10-minute zip around the dealership’s neighbourhood. Seems a little quick for such a major purchase, doesn’t it?
 
At Ford Canada, we want you to be our worst critic. We want you to be so sure that the Ford you drive off the lot is your perfect fit. That’s why we’ve prepared a test drive checklist so you’ll know exactly what to look for when you take one of our vehicles out on the road.
 
THE LONG LOOK
 
Before you hit the road for your test drive, take a moment to have a good look at the following things you wouldn’t notice while taking a ride.
 
Give it a once over. Walk around the vehicle, and look at it long and hard from several angles. How does it look from the back? Are all the panels and handles perfectly aligned?
 
Open and close. Perform some simple “does it feel right” checks. Open and close the trunk and the doors. Do they feel heavy or awkward? Sit in the front and back seats. Will the people you chauffeur around be able to get in and out with ease?
 
Touch. When it comes to the interior, how does it look and feel? Wriggle around in the seats. Could you put up with them for a long drive? How about the steering wheel? Is the stitching perfect? Can you reach everything – shifters, stereo and heat controls – easily enough that you don’t need to take your eyes off the road?
 
Just in case space. This might be a no-brainer, but does your potential purchase have the space you need for all your life’s situations? Can you fit your kid’s hockey equipment in the back? How about your camping gear? Is there room for the family dog?
 
THE RIDE
 
Before the rubber meets the road, there are some things you should keep in mind.
 
Drive exactly what you want. If the specific model/trim package you are interested in is available, drive it. Differences in transmission, suspension and tire packages (among other things) can have a big impact on your overall impression.
 
Choose your own adventure. If you’re familiar with the neighbourhood, drive your own route. A test drive down a regularly travelled path is always preferable.
 
Act like an auto journalist. There are a number of specific things you should pay attention to when it comes to the actual ride:
 
Ride quality: noise, vibrations, smoothness
Power: passing speed, sudden acceleration
Transmission: smooth shifter and clutch, automatic upshifts and downshifts
Handling: long and short turns, swerves
Braking: soft and hard braking conditions, does it stop in a straight and controlled manner?
Parking: check for blind spots, how hard it is to identify the corners when parking?
Buying a new car is a huge decision and one that shouldn’t be rushed. Take your time, don’t feel pressure from sales staff to make an instant decision, and stick to your guns if you’re not completely satisfied.
 
Special thanks to MSN autos for providing the background for these tips. They’ve even created a handy checklist for you to print out and bring with you on your drive!
 
Good luck!
 
- See more at: http://blog.ford.ca/2012/07/11/what-to-test-in-a-test-drive/#sthash.tDblunQ7.dpuf

SYNC 3 OUR NEXT GENERATION OF VOICE-ACTIVATED TECHNOLOGY

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(Posted on Jun 1, 2015 at 01:03PM )
SYNC 3
OUR NEXT GENERATION
OF VOICE-ACTIVATED TECHNOLOGY
New design. New interface. New features. SYNC 390 is not only new, it is easy-to-use and innovative. Just say the word and see how SYNC 3 delivers next-level connectivity. *Available on select 2016 Models. Optional Feature* 
Available Applink™ enabled apps vary by market.



 
 
New hardware meets new software.
The easy-to-read colour screen houses a sleek, clean interface that was designed around you - with phone, audio and available navigation functions all featured on the home screen.
 
High-speed performance
The SYNC® 3 system reacts quickly to your commands and the capacitive touch screen has impressive responsiveness similar to your smartphone like swipe, and pinch-to-zoom functionality with optional navigation system.
 
Enhanced voice recognition.
SYNC 3 is designed to respond to the way you actually talk with simple, real-world voice commands with hands-free calling. Controlling your phone and more is as easy as saying “Call Mom.”
 
Simple music access.
Find your favourite music fast with intelligent voice commands. If you are listening to the radio and want to hear music from your USB-connected phone instead, just say “Play” and the artist or song name, and SYNC 3 can automatically switch to your music selection.
 
Easy destination entry.
With simple destination entry, it's a breeze for SYNC 3 with optional navigation to locate that hard-to-find Thai restaurant, the nearest ATM, or a highly-rated coffee shop. Plus, responsive, adaptive search results are based upon your preferences.
 
Siri® seamless integration.
SYNC 3 brings the power of Siri® Eyes Free91 and your iPhone®91 into your vehicle. Make or receive a call, reserve a table, audibly send a “see you there” text and more.
 
Automatic updates over Wi-Fi®91
Keeping SYNC 3 up to date with the latest software is convenient -- system updates can be downloaded over Wi-Fi as they become available.90

 
PACKAGES
SYNC®
SYNC® with Voice-
Activated Navigation
SYNC®
with MyFord®
SYNC®
with MyFord Touch®
Find out what's available in your favorite Ford vehicle.

SYNC® HANDS-FREE CALLING
Voice-control your phone 
Just say a name to make a call.
Automatic phone book download
Download names/numbers programmed in your compatible phone.4
Uninterrupted connections
Instantly transfers your call to SYNC the moment you start your car.4
Phone book photo transfer
Downloaded phone book photos are displayed when making a call.4
Advanced Calling Features
Enjoy many of your phone’s features like caller ID and call waiting.
Ringtone Support
Hear your ringtone from your supported phone when a call comes in.


SYNC® ENTERTAINMENT
Voice-activated music search
Control what music you listen to by using simple voice commands.4
Voice-activated radio tuning
Use simple voice commands to find the station or program you want.
Bluetooth® audio streaming
Listen wirelessly to a variety of audio from your phone.
Voice-activated SiriusXM Satellite Radio13
Access commercial-free entertainment with voice commands.
(with replay)
MP3 player charging
Plug in your device to listen and charge simultaneously.
Integrated hard drive
The available hard drive can store up to 2,400 songs.
Audible.com Audiobooks
Enjoy your favorite audiobooks on the road.
Audio/video input jacks 
Plug in and play video games, camcorders and video iPod.®
(N/A on Fiesta, Explorer, or Transit Connect)
Grace Note Media Management
Search a database of artists, album art and tracks.
SYNC® 911 ASSIST
911 Assist
The system can assist occupants to call 911.
(N/A on Super Duty 650 or 750)


APPLINK
SYNC® AppLink™
Use your voice to control some of your favorite mobile apps while driving.
(N/A on Super Duty 650 or 750)


SYNC® NAVIGATION
Choose your route
Choose from shortest, fasted or Eco-Route suggestions.
(Opt SD card)
Available voice-activated navigation
Enjoy audible turn-by-turn navigation.
Available SD Card Navigation
Get maps with 3-D imagery.


SYNC® AUDIBLE TEXT MESSAGES6
Audible text messages6
SYNC® can read your incoming texts from your connected phone.
(N/A on Super Duty 650 or 750)
Preset text message responses6
Respond with a variety of preset outgoing text messages.
(N/A on Super Duty 650 or 750)
Customized text messages6
Customize the preset outgoing text messages.


SYNC® INTERNET CONNECTIVITY
Internet Connectivity
Create a Wi-Fi® hotspot using SYNC® with MyFord Touch® and your phone.


SYNC® VIDEO PLAYER
Using RCA input jacks
Watch a video on your touch screen when your vehicle is in park.
(N/A on Fiesta, Explorer or Transit Connect)
DVD capability
When in park, watch your favorite DVD on the color touch screen.


SYNC® VOICE TOUCHSCREEN
Voice/touch screen climate control
Just use your voice or touch screen to adjust the climate.


SYNC® COMMAND CENTER
4.2-inch cluster screen
Customize your screen to see music, phone, navigation and climate.
(Only on Super Duty 250-550, Fiesta, Transit Connect, Focus, F-150 and Escape)
Dual 4.2-inch cluster screens
Personalize your screens to view music, phone, navigation and climate.
(Only on Hybrid and EV’s-dual Smartgauge cluster)
(Hybrid and EV’s dual Smartgauge cluster)
Five-way steering wheel-mounted controls
Control your cluster screen, phone & more while keeping your hands on the wheel.


SYNC® DRIVING EFFICIENCIES
View instantaneous mpg vs. average mpg 
Compare your average mpg to your instant mpg.
View average mpg history over 5, 10, 30 minutes
See your recent mpg history and see how efficiently you’re driving.


SYNC® COLOR-CODED TOUCHSCREEN
Color coded touch screen
Easily control/customize many vehicle functions with a vivid touch screen.
Customizable home screen and gauges
Create, customize and adjust the home screen for your needs
Ambient lighting
Customize your interior to suit your mood.
(N/A Super Duty 250-550)
(optional feature on C-MAX, Focus, Fiesta,Escape, but N/A Touch Screen Control. Hard button functionality)


SYNC® MEDIA HUB
USB port
Plug in just about any device and listen to it over your sound system.
(Dual)
SD card slot
Insert an SD card to access your music, photos and more.
RCA jacks
Plug your device in, watch videos when the vehicle is parked.
(N/A on Fiesta, Explorer or Transit Connect)
Auxiliary jack
Plug in your portable music player for personalized tunes in your vehicle.


AVAILABILITY
Models with SYNC options
2015 F-150
2015 TRANSIT CONNECT
2015 SUPER DUTY
2015 FOCUS
2015 MUSTANG
2015 ESCAPE
2015 EDGE
2015 FIESTA
2016 FUSION
2015 C-MAX
2015 TAURUS
2015 ESCAPE
2015 EXPLORER
2015 EXPEDITION
2015 FLEX
2015 F-150
2015 TRANSIT CONNECT
2015 SUPER DUTY
2015 FIESTA
2015 FOCUS
2016 FUSION
2015 MUSTANG
2015 C-MAX
2015 TAURUS
2015 ESCAPE
2015 EXPLORER
2015 EXPEDITION
2015 FLEX
2015 EDGE

 

Ford’s GoDrive Car-Sharing Service Debuts In London

Tags:
(Posted on Jun 1, 2015 at 12:34PM )
Ford’s GoDrive Car-Sharing Service Debuts In London
GoDrive is the first of 25 Ford smart mobility experiments to be launched publicly.



 
When Ford Motor Company announced its Smart Mobility Plan at CES this past year, company executives emphasized that its 25 experiments were just that. Not all of them were intended to reach commercial viability. “Each experiment is different and luckily [Ford CEO] Mark [Fields] is giving us the ability to experiment and fail fast,” Erica Klampfl, Ford’s global future mobility manager, said at a press event in April.
But one of those experiments, City Driving On-Demand, has birthed a real social mobility service. Called GoDrive, it’s an on-demand, app-based car-sharing service. Ford launched it in London on Tuesday with a fleet of 50 vehicles that can be booked on demand, picked up, and then dropped off at one of a number of hubs across central London. Booking a car through the app also effectively books a parking space at the chosen drop-off location.
“One of the things that we really wanted to ensure with our service was flexibility of use,” Alicia Agius, product innovation manager of Ford Europe, told BuzzFeed News. “If you use our services it’s fully on demand. You bring the car back when you’re ready and you don’t say exactly when you’re going to return it.”
GoDrive, like many of the company’s other experiments, is Ford’s answer to industry disruptors like ride-hail giants Uber and Lyft — which are both gunning to replace personal car ownership.
“I think it’s helping us understand the model and what our place is in this model going forward and in the future,” Agius said. “We’re not saying that we want to be a global car-sharing operator. But we do see it as a growing market and [feel] there’s a place for it going forward. We also view it as a huge opportunity in terms of accessing new customers — both non-car and non-Ford-owning customers — which is another huge benefit to operating in the space.”
One key goal of GoDrive is to spur adoption of Ford’s electric vehicles, yet the program’s fleet includes gas-powered cars as well. Agius said there’s good reason for that. “We obviously thought early on about having a 100% electric fleet,” she said. “As this is an experiment and it’s really about learning, by having the choice between electric and petrol it helps us understand why people are choosing electric cars and what sorts of people choose electric. We’re already gaining lots of information about that.”
 



 
As part of this effort, consumers who use the GoDrive service are asked to complete a survey asking which vehicle they chose and why. While it’s too early to draw any definitive conclusions, Agius said Ford has already learned a bit more about why people aren’t choosing electric cars. “Sometimes it’s lack of knowledge, misunderstanding, or even a fear that it’s going to be very different to drive,” she said. “There’s also the other type of customer that couldn’t wait to get into the electric car and that was one of the main reasons for wanting to join.”
The service does require membership in order to validate each driver’s license — but it comes at no additional cost. Drivers only have to pay for each minute they use the car at a rate of 17 pence per minute — about 10 euros per hour.
Though Ford has experimented with other car-sharing and swapping services in markets like Germany, Michigan, and India, GoDrive was the only one mature enough to launch publicly. Agius said London was an obvious first choice of market.
“From an experimental perspective London is a perfect storm in terms of different variables affecting a car-sharing program,” she said. “There’s extremely constrained parking in central London, congestion and air quality concerns, and also the multiple boroughs in central London that make it quite a difficult city to operate in. Because it’s an experiment it is about learning and we wanted to make sure we were operating in a geography that would maximize learning.
“And London is obviously quite densely populated — there is huge untapped potential in London for a really designed car-sharing model that suits London and Londoners to flourish on.”

Husqvarna Trimmer and Brushcutter

Tags:
(Posted on Jun 1, 2015 at 10:58AM )
Trimmer and Brushcutter Promotion
 
4 Year Warranty | 3 Cans of Fuel | Camo Cap




 
 
This spring, Husqvarna’s got you covered! Purchase a qualifying 2-stroke trimmer or brushcutter and receive a bonus 4-year limited warranty, 3 cans of pre-mixed fuel and a special edition Husqvarna cap.
 
Estimated value of $45.96
 
The power, durability, and ergonomic design of our brushcutters and trimmers make tough jobs easy on you. The bonus 4-year warranty and fuel give you one less thing to worry about.
 
Qualifing models: 128RJ, 128R, 223R, 336FR, 345FR, 545Fx, 555Fx, 122HD45, 122HD60, 327HE3x, 226HD75S, 327HE4x, 122C, 128C, 128L, 223L, 122LDx, 128LDx, 525L, 525LST, 535LS, 525LDx, 525RJx 525Rx.
 
Offer valid from February 15 to June 30, 2015 at participating Husqvarna Dealers, while supplies last. Novlan Bros. Sales @ Paradise Hill & Lloydminster.
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